This past Sunday was the Super Bowl, it consisted of three types of viewers:
- Those watching for the football
- Those watching for the halftime show
- Those watching for the ads
This was the first year that we Canadians got to see American ads (if you were watching on an American network). As an advertising student, I spent my Sunday muting the game and avidly watching the commercials. So naturally I decided to share my top 5:
rocket mortgage (QUICKEN LOANS)
Why it made my top 5: Level of humour.
Agency: Huge Inc. (Chicago)
Why it made my top 5: Emotional level was just right, especially for a beer commercial.
Agency: David (Miami)
Why it made my top 5: Simplicity. (Like the Diamond Shreddies)
Agency: Grey (NYC)
Why it made my top 5: Believable that it was a film trailer and not an ad.
Agency: Droga5 (NYC)
Why it made my top 5: It was everything I didn’t expect it to be.
Agency: Saatchi & Saatchi (NYC)
I honestly could’ve made a top 10, 20, 30 ads but I don’t think that’d be interesting for anyone except for me and possibly my post grad program. Hope you enjoyed!